Digital marketing and growth professional with extensive international experience in B2B marketing, SaaS, digital transformation and data-driven strategies.
She currently works as SAP Partner Marketing Advisor at Accenture, where she leads partner marketing programs and regional campaigns across the DACH market, combining strategic planning, cross-functional collaboration and data-driven optimization to increase engagement and business impact.
Previously, she was Partner Marketing Strategist at Factorial, designing and scaling programs that connected product strategy, marketing and sales to drive adoption, engagement and business growth. She also worked as Global Growth Marketing Manager at OneSpan, developing data-led lifecycle and growth strategies focused on customer engagement and retention.
Her professional background also includes experience as a Digital Transformation Consultant at Aggity, Digital Marketing Advisor at Niche Beauty Lab and Digital Advertising Sales Manager at Criteo, where she worked on strategies aimed at increasing traffic, performance, conversions and e-commerce growth.
Throughout her career, she has combined digital marketing, business strategy, technology and data analytics in both B2B and B2C environments. Her international experience includes working across several European markets and in multicultural environments, with professional proficiency in English, German, Italian, Spanish and Catalan.
She also has teaching experience in digital marketing and digital transformation, collaborating with Universitat Autònoma de Barcelona, Tecnocampus, OperWebinars and Escuela de Empresa.
She holds a BA in Tourism and Hotel Management from Universitat de Girona, a Master’s degree in Marketing, Public Relations and Business Management from Universitat Autònoma de Barcelona and a Master’s degree in Big Data and Business Intelligence. She has also completed specialized training in Digital Transformation at EAE Business School and Strategic Negotiation based on the Harvard methodology.